Case#5 Negative publicity: Companies assume different strategies to deal with crisis management

   Well, let start with the word “Negative publicity” it means that telling something bad and it could lead to the bad effect in the future for example like it will reduce the population of the company or we could use the Negative publicity to destroy the image of the competitor’s companies.

    So, as a Thai people, I will show you for the example, in Thailand, it is illegal to compare you product to the competitor’s product I’m not so sure about it but I will try to explain. In Thai law, it is like a gap between the laws that if you are going to compare your product to the competitor’s product it will be like if your product is better so the customer will not buy the competitor’s product for sure but in this case, Thai government want to improve the economy in Thailand so that they will not allow to compare the product between each another because we are both paying taxes to the government so if only your product is sold then the government will only get the tax from you. This is like one way for the negative publicity.

    

     But in America, they allow to compare the product because they think that it is the customer’s choice, they have choices to choose. So, if you want your product to be sold in America, you have got to make the quality of your product to be the best and the costs will also rise and I can make sure that if your quality of your product is good and the price is not that expensive, your product will be popular.