Well, I will
explain first about the Gen Y for some of you that do not know what Gen Y is. Well,
Gen Y is the group of people aged 15-30 so it can easily divided to the
teenager group. So, the special thing for Gen Y is that they want to learn
something new it is like a time to find that what are they want to be.
So, the extreme
sport is quite dangerous and exciting so it really math for the Gen Y because
this kind of generation want to do something exciting and in the other way we
could think that they just want to prove that they are valuable so they just do
not care that this kind of sport is dangerous for example like skateboarding,
roller breaking.
Then, I will
show you for the example of one of the product that related to the extreme
sport and it is really famous in the worldwide, Red bulls is the product for
drinking to refill the energy for the drinker because of the extreme sport is
using so much energy to play then they can gain a lot of profit in this case as
you can see that in the television, most of the sponsor for the extreme sport
is Red bulls and the player of this kind of sport is Generation Y.
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