Wednesday 26 December 2012

Case#3 Mountain Dew and Other Brands Use Extreme Sports to connect with Gen Y


     Well, I will explain first about the Gen Y for some of you that do not know what Gen Y is. Well, Gen Y is the group of people aged 15-30 so it can easily divided to the teenager group. So, the special thing for Gen Y is that they want to learn something new it is like a time to find that what are they want to be.

     So, the extreme sport is quite dangerous and exciting so it really math for the Gen Y because this kind of generation want to do something exciting and in the other way we could think that they just want to prove that they are valuable so they just do not care that this kind of sport is dangerous for example like skateboarding, roller breaking.

      Then, I will show you for the example of one of the product that related to the extreme sport and it is really famous in the worldwide, Red bulls is the product for drinking to refill the energy for the drinker because of the extreme sport is using so much energy to play then they can gain a lot of profit in this case as you can see that in the television, most of the sponsor for the extreme sport is Red bulls and the player of this kind of sport is Generation Y.

No comments:

Post a Comment