Harnessing the Science of Persuasion

     In this case, harnessing the Science of persuasion by Robert B. Cialdini, he said the persuasion is gifted or talent, not everybody has it but just only some but I personally believe that the power of persuasion can be trained it means that it can improve or develop. Everybody could have this kind of power. So I will show you one of the advertisements in Thailand.

     This advertisement is about the internet of one network. They used one of the famous actor in Thailand, he is really popular and also looking good in all ways, so everybody in Thailand know him, he is trying to persuade us to use this kind of network, he said, it is this network is faster than others. So in this case, the owner of this internet network is trying to persuade us to use this internet by using one of the famous actors in Thailand, it is like a role model, just like the actor use it and everybody who love him will do whatever he does. So the owner of this internet network could gain much profit by the social proof.

     So, this case is one of the theories which is about the social proof. For example, this popular actor is accepted by most of the Thai people so the company hired him to be the role model of this advertisement, and put an interesting sound. So let’s see J