Sunday 23 December 2012

Case#1 The internet: Does it mean the death of television advertising


     Well, according to the writer, he said ”the number of viewers skipping or not watching TV commercials has not significantly declined over the past few years” it means that most of the people who is watching the television programs will skip the advertising in the break time because it is not what they want to watch.
     At this moment, internet is very effective for our whole world because the technology is always improving and all of the communication technology is also developed then there are so many ways to promote the product through internet. People are always like to do everything easily and convenience, I do believe that in our home, there will always has one computer or laptop at least one so that they can connect to the internet and communicate to each other easily. But at this point, it does not mean that internet will end the television commercial generation, we are still using or watching because we want to do even it is like old fashioned but I believe that it is like a classic way to promote the product. Try to imagine that if you are going to promote your product, which way will you like to use? Firstable, think about the reason or fact first, the mature in Thailand do not use the internet because they don’t know what for, television is the only thing that entertain them and in the research, most of the profits are from the television advertisement. It is more effective than using internet.  Somehow, some of the producer will choose the internet because it is not expensive to promote the product. As the writer have mentioned about this before that “Time will prove everything”

No comments:

Post a Comment