Case#5 Negative publicity: Companies assume different strategies to deal with crisis management

   Well, let start with the word “Negative publicity” it means that telling something bad and it could lead to the bad effect in the future for example like it will reduce the population of the company or we could use the Negative publicity to destroy the image of the competitor’s companies.

    So, as a Thai people, I will show you for the example, in Thailand, it is illegal to compare you product to the competitor’s product I’m not so sure about it but I will try to explain. In Thai law, it is like a gap between the laws that if you are going to compare your product to the competitor’s product it will be like if your product is better so the customer will not buy the competitor’s product for sure but in this case, Thai government want to improve the economy in Thailand so that they will not allow to compare the product between each another because we are both paying taxes to the government so if only your product is sold then the government will only get the tax from you. This is like one way for the negative publicity.

    

     But in America, they allow to compare the product because they think that it is the customer’s choice, they have choices to choose. So, if you want your product to be sold in America, you have got to make the quality of your product to be the best and the costs will also rise and I can make sure that if your quality of your product is good and the price is not that expensive, your product will be popular.

Case#4 Did Janet Jackson’s Wardrobe Malfunction Help GoDaddy.com’s Success?

     Well, in this case, it is quite complicated to say about it. Let talk about this news first, in the American super bowl XXXVIII or we can easily know as an American football which is very very popular in the United State and I can promise you that there would be a lot of media involved and then there was something bad happed.

     Janet Jackson and Justin Timberlake were in charged for this show and while they were singing and dancing, I don’t know that it was an accident or not that the right breast of Janet Jackson comes out and everyone in the stadium or even in front of the home television were shocked because they saw something that they were not expected to see and then after the show ended this situation was so much popular because people were talking about this. Some said she just wanted to promote her new album or some said it was only just an accident.

    

      However, for this case will be remembered by people for a very long time because it was a first time that something like this happened and it was the first time that the public saw something like this. For me, I personally believe that it is some kind of promoting her new album and it is not a good idea there are so many ways to advertise and she is a famous singer so she can easily promote in another ways.

Case#3 Mountain Dew and Other Brands Use Extreme Sports to connect with Gen Y

     Well, I will explain first about the Gen Y for some of you that do not know what Gen Y is. Well, Gen Y is the group of people aged 15-30 so it can easily divided to the teenager group. So, the special thing for Gen Y is that they want to learn something new it is like a time to find that what are they want to be.

     So, the extreme sport is quite dangerous and exciting so it really math for the Gen Y because this kind of generation want to do something exciting and in the other way we could think that they just want to prove that they are valuable so they just do not care that this kind of sport is dangerous for example like skateboarding, roller breaking.

      Then, I will show you for the example of one of the product that related to the extreme sport and it is really famous in the worldwide, Red bulls is the product for drinking to refill the energy for the drinker because of the extreme sport is using so much energy to play then they can gain a lot of profit in this case as you can see that in the television, most of the sponsor for the extreme sport is Red bulls and the player of this kind of sport is Generation Y.

Case#2 A great marketing opportunity ---- To cheat?

     A great marketing opportunity is not a cheating way, I believe that it is one of the chance that could make the difference. There are so many way to make a great marketing opportunity for example like a using internet to promote the product.

     Internet is one of the famous way that people like to advertise their product because if people using another way to promote for example like television, they have to pay for the television channel for a lot of money and it is not that long some of the television channel will approve only 10 second and pay for 1 million baht but if people use internet to promote their product they don’t have to pay just only register for some of the social media like Facebook or twitter.

     I personally believe that using some of the social media is not a cheating way it is quite complicated to say that if there is a chance to get the income or profit so you better hurry up because time is still running, technology is always improved.

Blog#4 The common mistake in Tourism

     Well, I have got some experiences form last year that I had attended for the job training. I went to the Bonanza hotel in Korat. Firstable, I was not expected to go there because it is too far from my home. It is like a homesick person but however, I got there.

    In the first day that I got there, it was like I have to reset all of the knowledge I got and refill for all of the commands that the leaders gave me. In my first position, I was a waiter, it is not easy like I expected because all of the customer just wanted the best from us, best services, best foods so the first mistake that I have leant was that there was one of the tour group which ordered Pad-Thai so I got the order and sent it to the chief but in the kitchen, there was no material for making Pad-Thai and I have to go and tell them that we are really sorry for disappointed but there is no material to make Pad-Thai. So I had got complains directly, even it was not my fault but as a team I have got to responsible for this case.

    Second mistake that I have leant was that, there was one on the tour group calling to the call center (room service) and the problem was that the swimming pool is not ready to use because it is so messy with the leafs and they are about to use now so I called to the pool service but there was no one answering my phone call. Finally, I got another complain from this tour group independently but again as a team, I have to be responsible for this case.

    There were just some of the mistakes that could be happened everywhere in the world but what I have actually leant is that if you are working as a provider or the one that serve somebody else so it means that they will pay you just for one reason and it is your service. So be provided for your best service if you want to work as a provider.

Blog#3 My life in ruins

     Have you ever thought about Greece, Olympia or Parthenon?  Most of people may know about Greece architecture but it’s not for Georgia who is main character of ‘My life in ruins’ movie. Georgia is tour guide of Greece who addict to all about Greece both history and culture. She is leading group tour to see architecture or ancient of Greece. But not everybody will interest in history or architecture. Certainly tourists want entertain and enjoy when travel, but Georgia is seriously and say only boring information of each tourist attraction. She thinks her life is very boring and she didn’t look to her power. Because of negative thinking make she found bad group of tourist and bad side of her life. One day Georgia met one of tourists in her tour group he name Irv Gideon. Gideon teaches her in new attitude and made her enjoy with her life and her work. Just change the attitude to positive thinking, after that Georgia is better feeling about her life and fun with work.

            Georgia still met new bus driver is Prokopi Kakas. Prokopi is positive thinking. He thinks he has best position on bus because driver can see the best view of Greece before others and nothing intercept. Furthermore he falls in love with Georgia. Among beautiful architecture of Greece, everything around Georgia’s life trend to better and better, in consequence of understanding of others.   

            Moreover, Georgia has other tourists that are colorful of this time such as Mr. and Mrs.Sawchuck both are stingy, Mr. and Mrs.Tullen and their daughter who is moody all time because of quarrel’s parent, one husband who has walked defective and wife who is thievish, and a group of Austrailians. On the other hand, Georgia met Nico who is leader of other tour group that bad habit and like persecute her frequently and he still corporate with Maria who is owner of Tour Company for choose good tourists in his tour group.

            Nico is one of obstacle in Georgia’s life but in my opinion the main obstacle of Georgia is her attitude that made her unhappy with life and not belief in her power. After Georgia change her mind that will be affected to her life and made her happy with life and happy with work that she loves.     

            Overall of ‘My life in ruins’ is good romantic comedy movie. Although movie is not emphasize on beautiful location of Greece as I expected but this movie presents a good view of life and Georgia’s feeling to Greece. Therefore this movie is presented about good feeling that happen on good place like Greece. 

Case#1 The internet: Does it mean the death of television advertising

     Well, according to the writer, he said ”the number of viewers skipping or not watching TV commercials has not significantly declined over the past few years” it means that most of the people who is watching the television programs will skip the advertising in the break time because it is not what they want to watch.

     At this moment, internet is very effective for our whole world because the technology is always improving and all of the communication technology is also developed then there are so many ways to promote the product through internet. People are always like to do everything easily and convenience, I do believe that in our home, there will always has one computer or laptop at least one so that they can connect to the internet and communicate to each other easily. But at this point, it does not mean that internet will end the television commercial generation, we are still using or watching because we want to do even it is like old fashioned but I believe that it is like a classic way to promote the product. Try to imagine that if you are going to promote your product, which way will you like to use? Firstable, think about the reason or fact first, the mature in Thailand do not use the internet because they don’t know what for, television is the only thing that entertain them and in the research, most of the profits are from the television advertisement. It is more effective than using internet.  Somehow, some of the producer will choose the internet because it is not expensive to promote the product. As the writer have mentioned about this before that “Time will prove everything”

Blog#2 Destination in Thailand

     Well, let me just start with the most common country which could gain so much benefit from the travelling in ASEAN is Thailand. So, I am Thai and I really appreciate that my country could make name for itself to be the “land of smile” which is really true and you can easily prove it or even the traveler who come and visit my country will definitely agree that the culture of Thailand is smiling so smiling could be the advertising trademark for Thailand.

     So, there are so many places or city in Thailand which are really amazing and wonderful. For example like Bangkok, Bangkok is one of the favorite cities where the customer would like to go because of the food, culture, convenience malls, JJ market. Well, I believe that all of you guys are already known Bangkok so If it is possible, I would really like suggest you to the another city in Thailand which is the number one destination that could absolutely make the customer enjoy with it, relax and give them the unforgettable memory. Phuket is the island and it is in the south part of Thailand. I said that It is an island so there must be the sea around Phuket, there are so many beaches which could make you to enjoy with good viewpoints, five star hotels, amazing foods, spa. So, in Phuket, I would like to let you know that the best beach in Phuket is Patong beach, I have experienced it myself and there was an unvalueable memory for me which I could not forget it. I wasn’t expected to see such a nice trip like this, people are so nice and there always smile when we are talking.

     So, if you haven’t planned any destination that you would not forget it, I am so glad to recommend you that Phuket would be the best destination in Thailand. You will never forget and expect to see such amazing trip like this before, I promise.

Harnessing the Science of Persuasion

     In this case, harnessing the Science of persuasion by Robert B. Cialdini, he said the persuasion is gifted or talent, not everybody has it but just only some but I personally believe that the power of persuasion can be trained it means that it can improve or develop. Everybody could have this kind of power. So I will show you one of the advertisements in Thailand.

     This advertisement is about the internet of one network. They used one of the famous actor in Thailand, he is really popular and also looking good in all ways, so everybody in Thailand know him, he is trying to persuade us to use this kind of network, he said, it is this network is faster than others. So in this case, the owner of this internet network is trying to persuade us to use this internet by using one of the famous actors in Thailand, it is like a role model, just like the actor use it and everybody who love him will do whatever he does. So the owner of this internet network could gain much profit by the social proof.

     So, this case is one of the theories which is about the social proof. For example, this popular actor is accepted by most of the Thai people so the company hired him to be the role model of this advertisement, and put an interesting sound. So let’s see J

The Lake House

     Well, this is 21.20am on 4/12/2555, after watching The lake house, tons of tear came out from my eyes. I have never seen such a romantic movie in my whole life like this. Firstable, I was trying to sleep, I knew that it was too late but at least I have tried and I couldn’t then I was laying on my bed and shutting my mind but accidently, I looked up at the TV and I realized that the actor in this movie was Keanu Reeves, I remembered his face from some of the movie like The matrix and I like him, he is a great actor and the actress is Sandra Bullock, she is incredible, amazing, wonderful and really beautiful. So, I started watching this movie.

     In the movie, Keanu Reeves and Sandra Bullock as Alex Wyler and Kate Forster, respectively an architect living in 2004 and a doctor living in 2006. The two meet via letters left in a mailbox at the lake house they have both lived in at separate points in time; they carry on correspondence over two years, remaining separated by their original difference of two years. For Alex the time goes from 2004 to 2006. For Kate the time goes from 2006 to 2008.

      Personally, I have to say that this is the only romantic movie that I would like to recommend to all of you guys. Keep in touch J