Sunday 3 February 2013

Case#10 Why advertisement is important?


     Well, let say hello to all of you guys who is visiting my blog. I’m really glad that I have a chance to share to all of you about the story or even the case study so today I’m going to talk about the case study and the name of this case is “Quiet please, the commercials are coming on”

     Well, in this case, the writer is mentioned about the Super bowl, there are a lot of company that want to advertise their product during the break time of the match because Super Bowl or the other name that we all know is that American football, this kind of sport is really popular in the United State so that there will be no reason that everybody or company have to pay much money or they have to invest a big money for this case, in the case study say that, some company pay for 2.4 million bucks to be one of the advertisement in the break time for just only 10 second, but the influence of this is really high because as I have mentioned to you that the American football in USA is really popular so that millions of people are watching the advertisement so that it could make a lot of income for the advertiser. And according to the case study that the comparison of male and female for watching the advertisement during the break time, they say that, male is really enjoying the match more than the advertisement or it could easily say that the male doesn’t care much about the advertisement, they just want to watch only the game but for the female, they don’t really care about the match because they don’t know how to play they just want to see what advertisements are in the television during the break time because they think that if they have some of the products from the television during the break time of Super Bowl, they could be famous.

     Finally, I personally believe that for the advertisement, it always has the two sides effect, good and bad effect, for example like, if some companies want to destroy the competitor by using the advertisement, yes, they can do that and it is really useful but actually, it is the ethics that remind them for this case. There are a lot of website that want to be the one of the sponsors during the break time but it is not easy, they have to fight for this place.


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