Case#7 Nike

    

    Well, as we all known that China has become one of the fastest growing consumer markets in the world, there are some reasons that China is coming into the top country of the world, let me suggest you for this case because I have found some research about this case they said, Chinese leaders understand the level of the economic and understand the quality of living of the people and the leader of China trying to push their country to be the most powerful country in the world.

     So, every countries around the world want to deal business with China because those countries know that China is one of the most powerful country in the world so that every want to do business with. Well, if talk about one of the biggest company in the world, Nike is the one, Nike is one of the biggest and popular companies in America. Nike is selling the equipment for example like clothes, shoes, pants and hats so Nike is one of the successful company in China because of their marketing.

     Nike use Chinese superstar in sport to promote their products, so that a lot of Chinese people believe that even their superstar use it so it means that the quality of the product must be great so Nike could gain a lot of income in this case, by the way, in China, the population in China is really high so the way to become celebrity or superstar in China must be hard because people there want to be famous so as a celebrity, he could gain much money from the sponsor like Nike and also with Nike could gain the number of customer from China.