Well, right now, we believe that
McDonald’s is one of the biggest fast food companies in the world because
McDonald’s know how to adapt the strategy into whatever countries that McDonald’s
wants to expand the business, it means that McDonald’s has prepared the
strategies before expanding the business.
Let’s talk about the McDonald’s in
Thailand, the strategies are really different from America because the people
in America mostly do not eat pork so that the menu of McDonald’s must be based
on the people’s tastes, lifestyle then they came up with chicken, beef and fish
menu to be prepared to the American. So, in Thailand, McDonald’s know the
tastes and lifestyle of Thai people then they came up Kaw-tom as a new menu for
the breakfast set. Kaw-tom is rice with pork and mixed up with Thai ingredients
plus Thai soup and served in a bowl. We really believe that this menu is one of
the popular menus in Thailand because McDonald’s knows that the living style of
Thai people is quite rushing, people are so hurry to do everything then it is
suitable for the business man in Bangkok and also suitable for everybody who is
quite hurry to go to work or school but wanted to have breakfast. In this case,
McDonald’s broke up the rules of junk food. Before, McDonald’s known as one of
the junk food because they prepared Hamburger which is less benefit for the
customers who wanted to take their meals quickly so the customers buy hamburger
to save their time but right now, with Kaw-tom menu, people will get the
benefit of Thai ingredients, pork and rice so that it will not be junk food
anymore.
Well, as we mentioned before that
McDonald’s broke the rules of junk food in Thailand, we believe that McDonald
did some research of the living style of Thai people and the tastes of Thai
people then they came up with this menu
for supporting the publicity strategy and we believe that McDonald’s did well
for this case.
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